One of the most powerful marketing tools in any business is the use of custom promotional products. They create endless exposure for your brand at a considerable low cost. It is well known that customer’s impressions of a company are more positive after receiving a promotional item. Additionally, a large amount of people who receive promotional products use them in their daily life.
5 BENEFITS OF PROMOTIONAL PRODUCTS
1. INCREASE BRAND VISIBILITY
One of the main goals of any business is to increase the brand visibility. Keeping the company’s name and products in the potential customer’s mind as long as possible, is of utmost importance. One of the most cost effective ways to do this is through promotional products. Promotional products allow a business to apply their logo and/or tagline to an item that their customers will use everyday; thereby, keeping the business at the top of their customer’s mind.
2. PREMIUM MARKETING AT LOW COST
Marketing your business or brand can be a costly proposition especially when using typical advertising avenues, such as Mass media or social sites, which can run into the tens of thousands of dollars per month and still not produce the appropriate return. Promotional products have a lasting impact, the customer can and will use it in their daily lives. Whether it’s a t-shirt, pen or mug, your brand now becomes integrated into the daily activities of your customers.
3. MORE THAN A BUSINESS CARD
Business cards, flyers and catalogues have been an industry standard when trying to promote your business and products. Unfortunately, they are so easy to throw away. It is less likely that a potential customer discards an item that has a use in their daily lives, and when that item includes your brands logo, it is a recipe for success. This gives the branded promotional product a far higher ROI than simple business cards, postcards or flyers.
In the never-ending task of drawing customers to your firm, repeat exposure is an absolute necessity for the growth of any business. How can you keep your business consistently in front of your customer without spending a lot of money? Think. What type of items will the customer keep around with them on a daily basis? Seeing your brand everyday, in an object they use, will reinforce your message without annoying your customer.
5. A POWERFUL MARKETING PLATFORM
The depth of various branded promotional materials allows you to vary the marketing your customer will receive, thus giving the customer options. This will greatly increase the chance the customer will actually use the object, remember your brand and return.
At Cool Air Creations, we have endless options for customized branded promotional items that will surely be used in the daily lives of your current and prospective customers.
We are Your Source for all Things Promotional!