By Cool Air Creations, Inc., Experts

 

When it comes to creating promotional images, or even full campaigns, many of you have probably considered using ChatGPT or other platforms to wing-it. We frequently meet with customers who bring us AI-generated images.

 

They ask if we can use them when crafting our promotional branding solutions. These clients may be trying to save money and time, or they may think the AI image is perfect as is.

 

Well, unfortunately, AI images typically aren’t of high enough quality to use for finished solutions. At Cool Air Creations, Inc., we are excited by AI’s potential, but we have found that it tends only to be useful for fleshing out basic promotional concepts. Also, some images require a direct impression from life — a professional portrait or shot of a company headquarters, and so on. That requires a skilled photographer: a human.

 

AI Images Substandard

 

In any case, overall, the AI images tend to have inferior resolution and accuracy. These can serve as a first draft of an image or design. But, in our experience, nobody wants representation from inferior branding products. In fact, the AI-art frequently requires reworking by skilled professionals, which can just add to the time and expense required.

 

At Cool Air Creations, Inc., our professional artists ensure clients only get the best visual representations and overall designs. We believe in the human touch, from the first contact with our highly experienced and savvy promotional advisors, through the design and concept work — all the way to the final solutions delivery.

 

Read more about AI-generated art at our FAQs page. Got a promotional idea and AI-generated imagery? We’ll happily look at them and give you the best advice on what’s most appropriate for you.